Pepe Hernandez

Pepe is a common nickname in Spanish for José.

I specialize in SERVICE DESIGN AND DESIGN OPS helping businesses craft innovative, seamless & lovable EXPERIENCES that drive growth.

I’ve teamed up with global brands and consultancies like INSITUM, Fjord, and Accenture Song, and worked with fintech leaders such as BBVA. I help teams find the right design solutions and market fit, spot value and waste in business processes, and make expereinces feel friendly and useful. My work earned the Accenture FY21 V360 Experience Reimagination Award for integrating AI into an intuitive product flow. I love guiding teams through messy, design-forward challenges, bringing clariry, simplicity and keeping stakeholders aligned so we ship value for people’s lives.

Skills

Design Research Management and operations to inform new insights for concept development.

Lean, Agile and Design Thinking methodologies to address the uncertain “fuzzy front end” of innovation.

Mapping value to develop meaningful stories, interventions and solutions.

Product life cycle management.

Cross-collaboration to move from concept to proof-of-scale solutions.

International and remote team logistics for integrated design & development.

People + data centric Iteration of concepts & validation of solutions.

Streamlining business processes to enhance satisfaction and brand equity.

Strategic innovation
& program management.

fluent in
Innovation
Service Design
Strategic design
Program Management
design Research
Product Management
Get in Touch

INNOVATION
PHILLOSOPHY & PROCESS

I leverage human-centered methodologies to drive breakthrough thinking, accelerate problem-solving, and achieve optimal product-market fit and scale. With experience across the full lifecycle of new product development, I empower creative teams and implement design solutions that position organizations at the forefront of industry trends. My approach combines diverse methods to deliver measurable success and lasting value.

featured Projects –>

empowering change by design

…is about transforming bold ideas into reality: creating innovative solutions that inspire, disrupt, and shape the future. By combining human-centered design with strategic insight, we ignite passion, drive growth, and turn challenges into opportunities for lasting impact.