HI! I’m Pepe, a Service Innovation Architect and Experience Design Leader who connects the dots between people, business, and technology. For over 15 years, I’ve led strategic CX teams: from boutique innovation consultancies to major financial institutions, shaping products and services that millions of people use every day.

Lately, my focus is on blending systemic design with intentional AI integration. I don’t believe in technology for technology’s sake; I care about using it to solve real human problems and design meaningful futures. Whether I’m steering complex digital transformations or mentoring the next generation of designers, my goal is always the same: helping teams move past the noise to build things that actually matter.